The booth people stop at.
A QR code on your stand, and a draw time you announce out loud. At that time, people come back. Free to enter, no account, nothing to install.Put a QR code on your stand. Announce a draw time. At that time, the aisle in front of you fills up and somebody wins something in front of everyone. Entering is free, there is no account, and nobody installs anything.
Ninth Zebra
Ninth Zebra
The announced time is what fills the aisle.Three kinds of room, and the announced time fills all of them.
It replaces the bowl of business cards, and the spreadsheet you type on the flight home.What this replaces is the bowl of business cards. The bowl works, a little. You draw at four o’clock, three people are still standing there, and on the flight home you type sixty cards into a spreadsheet and half of them are unreadable.
One trade show is not a subscription.
If you do two shows a year, a monthly plan is the wrong shape. There is a pass for a single event, and the window it covers is long enough for a weekend show and the week after it.
If you are out most months, running booths and sponsor activations, the subscription is the cheaper answer and you stop thinking about it.
Two shows a year, take the single event pass. Out most months, take the subscription.
Either way, sort it before you travel. Names are free. Email addresses are part of paying.Either way, be clear on this before you travel rather than after: names are free, and email addresses are part of paying. Set your plan up at your desk, not on the show floor.
You are already paying for a screen at that show.Your next show already has a screen you are paying for.
Put something on it people stand still for.Put something on it that people stand still for.